What visitors might not realize and should know about is that "Moda Positano" evolved not just from a beachside aesthetic, but also from a local tailoring tradition. Here's where to shop in Positano for such a look as well as ceramics and other gifts to take home.

So you're ready for a retreat in Positano? We tell you where to stay -- affordable to luxury hotels -- and where to eat fresh seafood and other culinary treasures of the Amalfi Coast. Don't miss this comprehensive guide.

"Positano bites deep," John Steinbeck famously said in a May 1953 piece for Harper's Bazaar. While those words are often used to promote Positano as a place that sinks its teeth into you, the truth is that Positano takes a deep bite geographically into the Amalfi Coast. The town, with its roads stacked layer upon layer like tiers of a cake, is built around a deep, narrow bay that gives it a privacy and whimsy matched by no other nearby town.