Trying to hail a cab can be an ordeal. Dodging cars in the street while trying to squint in the distance determining if the little plastic light is on or off can be both frustrating and dangerous. Just finding an empty cab can be a luck of the draw.
Once you’re finally in the vehicle, communication with the driver who may only speak a foreign language can prove challenging and some cabs are not beyond charging unsuspecting tourists exorbitant prices. When all is said and done, finding, using and paying for a taxi can be more of a hassle than help. Radio Taxi 3570 is trying to turn that around.
For a convenient (and guaranteed) pick up, travelers can request cabs via phone or text message (the first taxi company in Europe to adopt such a service) and one of Radio Taxi’s 3,500 cabs will respond. Ten minutes before the taxi arrives at your location, Radio Taxi 3570 will give you a call to alert you with the taxi’s name and number.
At no extra charge, Radio Taxi’s booking system allows tourists to specify between a taxi, station wagon or sedan, if the passengers would like air conditioning or non-smoking cars and what kind of payment, including foreign cash or credit card. According to MSNBC.com , passengers can even request drivers who speak English, French, Spanish or German and book and pay online before they’ve even left.
Radio Taxi 3570 was the first Italian organization of its kind to obtain the Quality Certification ISO 9001:2008 for efficient and user-friendly service and the Travel Channel called Radio Taxi the “Best in Italy.” — Michael Lowe
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