As you may or may not know, in Italy, the government establishes official sales periods for stores to discount their merchandise. The two big “saldi” months are January and July. Naples will kick off the winter sales period on January 5, followed by Genoa and Turin on January 6, according to Agencia Giornalistica Italia. The Confcommerico Studies Centre predicts the average family will spend 400 euros during the January sales period, up 4% from last year.